Show small businesses what Billo does within one screen, and earn trust for a financial product.
Say what the product does in one screen: a real product mockup in the hero, not an illustration.
Make a financial product feel safe: concrete facts about data and standards instead of badges.
Keep the page calm: one typeface, a restrained palette and room to breathe.
Positioning and copy first, then page structure, a product-led hero, a control model and a trust section. Refined in several review rounds.
A landing page concept with a clear promise, a visible product and a trust section. Concept project: no live traffic or measured results.